| 1) |
-
What are your business goals for your Web
site?
- If you have an existing business, is the
web site just an additional channel or a different
way of doing business?
- How will you quantify the business impact
of the IT investments? |
| 2) |
- How long will it take to get your site up
and running?
- What issues could delay development or deployment?
- Skills training?
- Ease of development?
- Dependencies?
- What impact would a delay have on your revenue
model? |
| 3) |
- What customer services will you provide
online?
- Order tracking?
- Account review?
- Online billing?
- Payments?
- Customer support? |
| 4) |
- What information would you like to learn
about your customers?
- Do you want to provide a more personalised
Web shopping experience?
- Modify your product/service offerings?
- What business intelligence systems can you
automate? |
| 5) |
- Have you developed a privacy policy to post
on your site?
- What are your customers' expectations?
- If you offer personalisation features, what
assurances will you provide about the confidentiality
of their data?
- Are you keeping informed of different countries'
laws governing data collection, use, and notification? |
| 6) |
- How frequently will you change your online
catalogue or home page?
- How will you communicate new services or
product offerings?
- Will you offer e-mail notifications or electronic
newsletters? |
| 7) |
- What cross-selling opportunities could increase
your revenues?
- What companies will you partner with, and
how will you resolve integration issues? |
| 8) |
- Will you pull data from various content
feeds-news, weather, events-to display on
your Web site?
- How will you handle multiple data formats?
- Do your web developers know XML? |
| 9) |
- Does your business lend itself to creating
an online community around common interests?
- What features would appeal to your constituents? |
| 10) |
- Will you offer premiums for special (high
volume) customers? How will you identify this
group? |
| 11) |
- If you have a bricks-and-mortar store, what
will be the relationship between your online
and physical stores?
- Will inventory systems be separate?
- Can a customer who buys a product online
walk into a store and return it?
- Will prices be the same in both venues?
|
| 12) |
- What is your demand-generation plan?
- What will be your balance between traditional
advertising and Web advertising?
- How will you manage and track ad performance
online? |
| 13) |
- Can you build a robust, secure shopping
experience that minimises the transaction
complexities for the customer?
- What are the bottlenecks, such as too many
steps, having to enter personal data repeatedly,
lack of online customer support? |
| 14) |
- How quickly can you respond to customer
queries about a product, shipping, service,
or Web site complaints and suggestions?
- How can you automate the process? |
| 15) |
- How fast do you expect your site traffic
to grow?
- How scaleable is your platform? |
| 16) |
- What seasonal or special-event demand could
spike traffic to your site?
- What are your contingency plans to deal
with unexpectedly high volumes? |
| 17) |
- How quickly will you be able to add new
features to your site?
- Is your platform flexible?
- Do your developers need additional training? |
| 18) |
- How easy will it be to host or maintain
your site, given your existing resources?
- What criteria would you use to select a
hosting vendor? |
| 19) |
- How will you build virus or hacker protection
into your network without slowing performance?
- Does your plan for security include demilitarised
zones (DMZ), firewalls, network segregation,
data encryption, and intrusion detection?
- Are you obtaining digital certificates and
using Secure Sockets Layer (SSL) as a secure
channel for credit card transactions? |
| 20) |
- In the event of catastrophe, do you have
a site-disaster recovery plan in place?
- Denial-of-service attack?
- Virus invasion?
- System failure?
- What outside resources can you engage quickly? |
| 21) |
- If you are web-enabling an existing business,
which executive will be the B2C champion?
|
