15 APRIL 2002
HOME

If you're building an electronic marketplace or an online extension to your business, this checklist can help identify issues to consider as you plan for a productive online experience with your customers and trading partners.

1)

 

- Which of your current business processes take too much time?
- Marketing?
- Order processing?
- Fulfilment?
- Customer service?
- Support?
- Which could be accomplished quicker in an online environment?

2) - What additional services would you like to offer your business customers?
- Can you maintain customised catalogues for key business partners and update them quickly when pricing or inventory changes?
- Would your customers value having instant access to their complete purchasing history?
3) - What do competitors do online?
- What services do they offer customers or trading partners?
- Do they participate in vertical or cross-market marketplaces online?
4) - Are suppliers numerous and fragmented in your industry?
- Would aggregating suppliers speed communications and create efficiencies?
- What does it cost to maintain relationships with each?
5) - How much could your company save if you had real-time access to your supply chain?
- Or if you could close an inventory gap or avoid excess inventory during promotions?
- Do you have a way to quantify the business value of making an IT investment to add these capabilities?
6)

- What are your trading partners' main concerns about doing business online?
- Privacy?
- Security?
- Speed?
-
Points of failure?
- Uptime?
- How can you address each?

7) - What advantages can you show your trading community about doing business online?
- Speed of information?
- Real-time data exchanges?
- Improvements in forecasting?
- Inventory management?
- A larger targeted market?
8) - If you have a bricks-and-mortar business, what are the business consequences of not participating in an online trading community?
- Do you have unique or unsold inventory?
- What are the benefits of providing real-time access to selected business process data?
- How would it change your relationship to customers and suppliers?
9) - What is your current procedure for forecasting demand and ordering goods for special promotions, such as 2-for-1?
- What was the cost, in terms of actual loss or lost opportunities, when forecasts have been incorrect?
10) - In exchanging data with trading partners, how will you handle multiple data formats?
- Is there an XML schema for your industry?
11) - How will you generate demand for your site?
- Which online organizations would be logical allies with whom you could create cross-selling or promotional opportunities?
12) - How will you handle order processing and fulfillment?
- How can you automate processes tobottlenecks?
13) - Does your IT department have the know-how to build a secure, automated procurement or accounting system?
- What training would they need to do this?
14) - Which Web services make sense to outsource?
- Developing?
- Application hosting?
- System integration site hosting?
- Online marketing?
- Will training solve the gap?
- What criteria will you use to choose an outsourcing partner?
15) - Does your training services partner offer full-service training?
- Is performance consulting available?
- Is skills training available in the right format for your needs, such as online or instructor-led?
- Are they skilled in assessments?
16) - If you are web-enabling an existing enterprise, which departments stand the most to gain?
- And which executive would be the B2B champion?

 

 

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