Management Today's new section is for people inside and outside the www business. It has been created to inform and entertain everyone from financiers to web designers, as well as the core readership of Management Today.

Appearing within the magazine, Section e provides advertisers with an alternative environment in which to target Management Today's widespread audience of business decision-makers and on-line users.

Premier The Upmarket TGI 1999 records that Management Today has 108,000 AB readers who use the Internet. It is more efficient at reaching this on-line audience than the quality newspapers.

The figures below illustrate Management Today's coverage of the senior business community, compared to other business magazines and the specialist IT press.

Board Directors
Management Today	19,000
Economist	17,000
Director	16,000
Computer Weekly	15,000
Computing	14,000
Real Business	6,000

Senior Managers
Management Today	62,000
Economist	59,000
Director	28,000
Computer Weekly	53,000
Computing	44,000
Real Business	10,000

Management Today reaches significantly more business people who are both responsible for IT decisions and have the personal authority for a large annual expenditure budget.

Business people responsible for IT decisions with personal authority for expenditure of £100,000 +
Management Today	28,000
Economist	27,000
Computer Weekly	23,000
Computing	20,000
Director	13,000
Real Business	7,000

Business people responsible for IT decisions with personal authority for expenditure of £500,000 +
Management Today	21,000
Economist	18,000
Computer Weekly	14,000
Computing	13,000
Director	9,000
Real Business	3,000

Management Today's on-line readers access the Internet for a wide range of functions. Coverage 000's
Sending or receiving e-mail	65
Sourcing business/company information	46
Booking travel arrangements	34
Accessing news/current affairs	33
Checking share prices/financial information	31
Studying on-line	20
Home shopping	15
Looking for job opportunities	15
Personal banking	10