Concept
Management Today writes, designs and produces sponsored supplements on a wide range of subjects and publishes them as stand-alone brochures within the shrink-wrap of the magazine.
Supplements are in MT's design style, size and paper stock, from 8 to 24 pages, including covers. Costs for larger projects are available on request. They can be on a sponsor's chosen subject, with the sponsor supplying an editorial brief to include case studies, potential interviewees and any information they wish to be included. A supplement also can be based on specially commissioned research, in which case the costs of the research would be added to the price. Management Today requires 10 weeks notice prior to publication to produce a supplement to its exacting standards.
Profile
The sponsor receives branding on the front cover (ie, "In association with"), plus full-page advertisements, if desired, on the inside front cover, inside back cover and outside back cover. For supplements of 16 or 24 pages, the sponsor can substitute two editorial pages for two advertising pages. The sponsor receives 1,000 copies of the supplement for promotional use, plus additional reprints at a reduced cost.
Benefits
As a sponsor, you will, in effect, get your own magazine produced to high specification by Management Today. This provides an exclusivity of branding which you would not be able to achieve through traditional advertising and positions you as an authority in your subject area. Regular supplements of up to four times a year can build a unique rapport with your audience. A bound-in response card can be included at minimal cost (an additional £4,000 for a full run).
Costs
Sponsorship of an eight-page supplement with covers, £45,500;
12 pages, £54,800; 16 pages, £63,000; 24 pages,
£70,000. Costs correct for supplements booked up to .
For more information on supplements or to discuss other promotional projects, please contact:
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Andrew Tilbury, Special Projects Director
Management Today
174 Hammersmith Road,
London
W6 7JP
(t)
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(e) andrew.tilbury
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