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A
look at the top ranks in our annual Britain's Most Admired
Companies awards can lead to two quick conclusions:
size can matter, and maturity can matter even more.
This is not to say that a company has to be huge and
long established to attract the admiration of its rivals.
What it does bring home is that earning admiration from
the outside may be more about where a company has been
than where it hopes to be going. It's about respect.
The
respect of one's competitors can't be won with fashionable
offices, flashy web sites or projections of how many
internet customers may be in sight a few years down
the road. What does win respect is being flexible enough
to roll with the punches, tough enough to turn a corner
when a rapidly changing market makes your core business
almost obsolete, and smart enough to lead, or at least
join, the parade when a revolution changes all the rules.
The big, established names among our winners are not
stuck in time. Indeed, the criteria by which their rivals
judge them include innovation, staff development and
other measures of quality management. But by having
succeeded through times thick and thin, by spending
on research, and building teams to keep moving forward,
these companies have achieved the size and created the
launch platforms that help make today's rapid innovations
and profits possible. The boardrooms of Britain have
anticipated that GlaxoSmithKline, the giant pharmaceuticals
group awaiting regulatory approval, will become an awesome
force. But their views are based not so much on promise
as the past global performance of Glaxo Wellcome and
SmithKline Beecham.
The
results of our survey reflect, in a way, the recent
stock market woes in the dot.com sector. We have only
two players in the table, lastminute.com and QXL, and
they only just made it under the wire. The dot.com setbacks
have not been an indictment of innovative ideas so much
as a failure of the confidence of investors. That confidence
is a measure of respect - the kind that is normally
built over time - for a sustained record of applying
good business principles, such as spending controls,
market research, solid financing and profits. In time,
some of the young start-ups will take their place in
the top ranks of the Most Admired, but they will first
have to earn the respect that comes from paying their
dues.
The
Most Admired awards have been running for 11 years and
are among the most coveted in Britain's business world.
We like to think that this, too, is a mark of respect
for a magazine that has spent more than 30 years building
a reputation for credibility. We are proud of our awards,
and we're proud of the British companies that keep pressing
ahead, reinventing themselves for the future. And taking
care of business all the while.
Rufus
Olins Editor-in-chief
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