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Measuring eBusiness effectiveness in the financial services industry
The financial services industry business model can be distilled down
to a few basic components of which information-based products and
services are at the core. This model or cycle consists of five key
elements - sales and marketing, application, processing, fulfilment
and ongoing customer service - and readily adapts to an eBusiness
model.
Given this point we wondered how well the financial services industry
has applied the fundamental business model to one that is eBusiness
based. An Andersen team decided to evaluate the industry on
its current state of readiness to effectively transact business through
this still relatively new medium. From December 1999 to March 2000,
more than 100 financial services organisations' web sites were studied.
Each of the following industry segments was evaluated on how effectively
it has leveraged the five components of the financial services business
cycle. Find out how each of them fared (PDF):
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